Swiss Academy

An admissions website that keeps every enquiry in context.

Website, programme CMS and an admissions enquiry system with CRM delivery for the Swiss Academy of Leadership and Management.

Sector: Education
Services: Revenue Systems Conversion Websites Search & Authority
Build scope: Connected systemA website, a staff-edited CMS and an enquiry pipeline that delivers to the CRM with retries and duplicate protection.

Programme routes, each with its own form: 3
Pages in the sitemap: 21

The brief

The Swiss Academy of Leadership and Management (SALM) offers professional courses, partner degree pathways and internships. Prospective students arrive with very different questions, and each one needs a clear route to the admissions team.

The brief was a website the academy's staff can keep current, with enquiries that reach admissions with the programme context still attached.

What we delivered

A Next.js website with a staff-editable programme CMS for courses, partner programmes and internships.
Admissions enquiry forms for each route, saved to a durable queue before the visitor sees a confirmation.
Delivery of enquiries into the CRM, with retries and duplicate protection.
A private operations inbox so the admissions team can see what is waiting.
Technical search foundations and structured programme pages.

The result. Admissions enquiries now arrive with the programme and route already attached, so the first reply can be specific.

How it works

How the admissions system works

The same pattern Skillphase runs on its own website: nothing is confirmed to the visitor until it is safely stored.

01
Staff-edited programmes
Courses, partner programmes and internships are managed in a CMS the academy's team can update.
02
Route-specific enquiry
Each programme route has its own form, so the programme travels with the lead.
03
Saved before confirmed
Every enquiry is written to a durable queue before the visitor sees a confirmation.
04
Delivered to the CRM
A worker delivers each enquiry to the CRM, with retries and duplicate protection.
05
Visible to admissions
A private operations inbox shows the team what is waiting and what needs attention.