How a CRM and
follow-up project runs.

From diagnostic to handover: agree the sales journey, responsibilities, scope and acceptance tests, then connect the tools around a process your team can operate.

Discuss your projectExplore the workflow

From the first review
to a working handover.

A project moves forward when the next step is clear. Here is what each stage is intended to produce.

  1. Review the sales journey

    Understand where the journey slows down.

    Review your offer, enquiry sources and sales process with the person responsible. Identify the gap worth solving first.

    OutcomeA fit decision and an agreed next step.
  2. Agree scope and fee

    Make the work concrete.

    Use a paid diagnostic where investigation is needed. Confirm the workflow, scope, access, responsibilities, baseline and acceptance tests before implementation.

    OutcomeA written scope, fixed fee and delivery plan.
  3. Connect the workflow

    Build the smallest useful system.

    Implement the agreed connections in your supported tools. Keep account ownership clear and involve the people who will operate the process.

    OutcomeA configured journey with documented handoffs.
  4. Test and train

    Test what happens when things go wrong.

    Check normal journeys, duplicate records, invalid input, failed integrations and stop conditions. Train the sales owner and hand over the operating notes.

    OutcomeAcceptance evidence and a practical handover.
  5. Review the results

    Build on what the evidence shows.

    Review performance against the starting point. Prioritise the next experiment or agree the support your team needs.

    OutcomeAn agreed improvement or support plan.

Follow an enquiry
through the sales process.

Follow an example enquiry from arrival to follow-up, including the moments that need a person’s attention. Interactive demonstration with sample data.

From enquiry to next stepInteractive illustration · synthetic data

Identify → route → assign

The right context, in the right place.

Connect the enquiry to your existing CRM. Preserve the source, assign responsibility and give your team a clear next action.

Explore the exceptions.

This browser simulation explains expected behaviour. It does not send an enquiry or connect to a live CRM.

  1. Upcoming: Enquiry validated and recorded
  2. Upcoming: Contact matched and owner assigned
  3. Upcoming: Next action created for the sales owner
  4. Upcoming: Outcome ready for human review

Safe receipt, CRM delivery and a confirmed booking are separate states.

Read the enquiry-system case study

Who owns each part
of the implementation.

Skillphase

The agreed workflow design, implementation, testing, documentation and delivery reporting. Every engagement has a named owner.

Your business

Lawful access, accurate offer information, approvals, subscriptions, sales follow-up and fulfilment. A sales owner participates in testing and training.

Together

Baseline definitions, priorities, acceptance criteria, business measurement and changes to the scope.

Training, operating notes
and ongoing support.

You receive operating notes, account ownership details and the agreed support route. Your team should know how to use the system, recognise a problem and find the person responsible.

Continuing optimisation has its own scope. If the system is stable and there is no useful backlog, a lighter support arrangement may be enough.

What the initial system includes

A clearer process starts with a conversation.

Plan your CRM and follow-up project.

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