SEO and AI search
for service businesses.
Help the right people find and evaluate your business through useful content, a sound technical foundation and consistent information across search and AI answers.
Packages
Start with a baseline, then build.
Visibility is an indicator, not revenue by itself. Every package connects search work to qualified enquiries.
- Starting point
Search baseline
See what is holding your visibility back.
- Crawl, index and performance review
- The questions buyers actually ask
- Business information consistency check
- A prioritised content roadmap
- Technical and content
Search foundation
For a business with expertise its buyers should find.
- Fixes to crawl access and indexing
- Service pages built around real questions
- Consistent business profiles and credentials
- Measurement tied to enquiries
- Focused offer
AI Search Visibility
Be the business ChatGPT and Google’s AI answers name.
- AI visibility audit
- Technical foundations
- Answer pages for buyer questions
- Monthly tracking
Not sure which fits? Book a 20-minute fit call
Our approach to visibility
Answer the questions buyers ask before a call.
Buyers need more than a keyword on a page. They need a clear service, useful answers, credible evidence and a reason to trust your business.
Our search approach connects those needs to the commercial journey. It starts with the topics your team can explain well, the questions buyers actually ask and the technical conditions that help people and search systems access the work.
A connected search foundation
Technical SEO, expert content and measurement.
- Technical clarity
Review crawl access, indexable content, canonical URLs, internal links, mobile usability and page performance.
Address real obstacles before producing more pages.- Expert content
Build useful service explanations, original demonstrations and answers grounded in actual expertise.
Named sources, clear scope and evidence make the work easier to evaluate.- Business consistency
Keep the company identity, services and verifiable business information consistent across relevant surfaces.
Align service pages, business profiles and verified credentials.- Search & AI visibility
Evaluate discoverability across relevant search experiences and AI answers, with their measurement limits made clear.
Review relevant questions, cited sources and the pages buyers reach.- Commercial measurement
Connect available search signals to useful visits, qualified enquiries and sales feedback.
Traffic and visibility are indicators; they are not revenue by themselves.
SEO, AEO & GEO
How SEO supports AI search visibility.
AEO and GEO describe work intended to improve visibility in answer and generative search experiences. For Google’s AI search features, its published guidance continues to emphasise useful content and existing SEO foundations.
There is no special markup that guarantees AI inclusion. We focus on accessible, useful pages and verifiable expertise, then measure what the available tools can actually show.
Read Google’s AI search guidanceGuidance checked 23 September 2026. Search products and reporting change.
Common questions
SEO timelines, content and AI questions.
Can you guarantee rankings or AI recommendations?
No. Search and AI platforms decide what to show. The work can improve the quality and accessibility of your information, but it cannot guarantee inclusion, position, citations or sales.
How long does SEO take?
It depends on the starting position, competition, available expertise and the changes being made. We would establish the baseline and agree a review cadence before proposing a programme, rather than promise a fixed ranking timeline.
Do we need pages for every city and keyword?
Only when each page has a distinct purpose and useful, truthful information. Repeating a service page with different city names does not create evidence of local delivery or a better buyer experience.
Can AI write the content?
AI can assist research organisation and drafting. A responsible person still needs to supply experience, verify claims, approve the work and keep it current. Publishing large volumes of generic material is not the strategy.
A clearer process starts with a conversation.