Start with the right problem.
Focus on the part of your customer journey that needs attention, with a written scope and a clear measure of progress.
Connect your sales process
with the people who run it.
A founder-led digital partner for service businesses. We connect your website, sales process and automation around a better customer journey.
The idea behind Skillphase
Your next phase should make sense.
A website, a CRM and a collection of automations can all work individually while the customer journey remains disconnected. The useful work is often in the space between them.
Skillphase brings the message, enquiry journey and sales handoffs into one defined scope. The aim is practical: help your team see what arrived, what happens next and what needs attention.
Our initial focus is established UAE service businesses with an existing offer, incoming enquiries and an accountable sales owner.
How we choose to work
Know who is responsible.
Work directly with Nader. When the project needs specialist support, you know who is involved and what they own.
Keep the system useful.
Choose tools your team can operate. Use AI and automation where they reduce repetitive work or make the next action clearer.
Make progress measurable.
Establish a starting point, test the work and review what changed. Decide the next investment from evidence.
Founder of Skillphase
Work directly with Nader Nashat.
@nadernash
I have worked in the UAE since 2014, with more than 15 years in digital art direction, website design and digital campaigns. I founded Skillphase in 2019. Now I bring that customer-facing perspective to the journey after an enquiry: the CRM, the handoff and the next conversation.
- Led the promotional campaign for the Emirates Mars Mission’s Hope Probe.
- Created the Best Teachers in the UAE voting platform for the Ministry of Education.
- Promoted and managed digital marketing for the Hatta Honey Festival for Dubai Municipality.
- Directed technology and art for FIVE Hotels and Resorts.
- Took part in the Dubai EXPO 2020 logo competition workshop.
- Interviewed on Fujairah TV about digital marketing (2021).
You work with me on the priorities, scope and decisions that shape your project. The delivery plan makes responsibilities and changes clear from the start.
That accountability continues through testing, training and handover. The finished system should be understandable to the people who run it.
Connect on LinkedInClients since 2014
Brands and public-sector teams we have worked with.
Government & public sector
- Ministry of Education
- Dubai Municipality
- Roads and Transport Authority (RTA)
- Mohammed Bin Rashid Al Maktoum Global Initiatives
- Mohamed bin Zayed Award for Best Teacher
- Emirates Mars Mission
- Sharjah Safari
- Gulfood
- Abu Dhabi Airports
- F1 Abu Dhabi
- Etihad Rail
- UAE Innovation Month
- DP World
- JAFZA
- Ministry of Finance
- Abu Dhabi Media
- Abu Dhabi TV
- Al Ittihad Newspaper
- Gulf Air
Hospitality, travel & real estate
- FIVE Hotels and Resorts
- FIVE Holdings
- The Penthouse
- Maiden Shanghai
- Cinque
- Praia
- Trattoria by Cinque
- REFIVE Spa
- Beach by FIVE
- Soul St.
- ARTE Café
- Lincoln Hospitality
- VIP CHECK-IN
- Dubai Properties
- Sobha Real Estate
- AX Real Estate
- RS Properties
- AH Properties
- Elegant Homes
- Serena Home
- FORRSA
Technology, finance & professional services
- e& (etisalat)
- Emirates NBD
- First Gulf Bank
- National Bank of Fujairah
- ADNOC
- SAAB
- Royal Falcon Commercial Investment
- Swiss Academy
- Montreux Institute (MIBD)
- IBA London
- Arab Film School
- ASTI Academy
- The Legal
- IAMDUBAI
- RSRVIT
- Featuredline
- Aerotel
- The Kontainer
Retail, automotive & beauty
- UNO Motors
- Wael Works
- Raqamak
- Lapels Bespoke
- White Sensation
- AM Clinic
Brands Nader Nashat and the Skillphase team have worked with since 2014, directly and with partner agencies.
Mohamed bin Zayed Award for Best TeacherGovernment & educationA website that honours teachers across 13 countries.Conversion WebsitesBrand & content
FIVE Hotels and ResortsHospitalityTechnology and art direction for FIVE's digital presence.Conversion WebsitesBrand & content
Dubai MunicipalityGovernment & public sectorA 3D bee that guided visitors through the Hatta Honey Festival.Brand & content
A clearer process starts with a conversation.