Dubai Municipality · 2023
A 3D bee that guided visitors through the Hatta Honey Festival.
Digital marketing, 3D animation and video for the 8th Hatta Honey Festival.
- Sector
- Government & public sector
- Services
- Brand & content
- Build scope
- CampaignA five-day festival campaign across social media, with a 3D character and live footage.
The brief
For the 8th Hatta Honey Festival, held from 27 to 31 December, Dubai Municipality wanted more visitors to discover the festival's activities, competitions and local honey.
What we delivered
- Promoted and managed digital marketing for the festival for Dubai Municipality.
- A 3D animated bee that guided visitors through the festival's activities and competitions.
- Video production blending live footage with 3D animation.
The result. A memorable guide character that made a heritage festival feel current on social media.
Services used
What this project drew on.
Brand & content
Identity, campaigns, video and content that support the system.
- Digital marketing
- 3D animation
- Video production
- Content marketing
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