Technology and art direction for FIVE's digital presence.

Digital art direction, UI/UX and website work across FIVE Hotels and Resorts and its venues.

Sector
Hospitality
Services
Conversion WebsitesBrand & content
Build scope
Group presenceSeveral hotels and seven venues, each with its own personality, under one standard.
Venues supported across the group
7

The brief

FIVE runs some of Dubai's best-known hotels, restaurants and beach clubs, each with its own personality. Their digital presence has to feel as considered as the properties themselves.

What we delivered

  • Technology and art direction across FIVE's digital presence.
  • UI/UX and website work for FIVE Palm Jumeirah.
  • Work across the group's venues, including Cinque, Praia, Trattoria by Cinque, Maiden Shanghai, The Penthouse, Beach by FIVE and REFIVE Spa.
  • Website design, graphics and social advertising for Soul St., the street-food destination at FIVE Jumeirah Village.

The result. A consistent, premium digital presence across the group's hotels and venues.

What this project drew on.

Brand & content

Identity, campaigns, video and content that support the system.

  • Digital art direction
  • Venue brands & campaigns

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