FORRSA

A clearer exit for Dubai off-plan property owners.

A property platform, data pipeline and CRM pipelines for an off-plan exit, takeover, sales and rental service in Dubai.

Sector: Real estate
Services: Revenue Systems Conversion Websites Search & Authority
Build scope: PlatformFour decision journeys, a property data pipeline, market data and CRM pipelines working as one product.

Off-plan projects in the catalogue: 1,395
Journeys: exit, takeover, buy and rent: 4
Market data views, from sales to service charges: 8

The brief

Owners who need to sell an off-plan unit before handover face developer transfer rules, payment plans and uncertain buyer demand. Most portals list the property; few explain the owner's options.

FORRSA needed a platform that explains the exit in real numbers and turns interest into an assessed conversation, while also serving buyers and tenants.

What we delivered

An exit assessment journey covering cash recovery after entered costs, developer transfer requirements and buyer payment capacity.
Separate journeys for exits, takeovers, buying and renting.
A data pipeline that consolidates off-plan projects, media and developer information into one catalogue.
Market data views for sales, Ejari rentals, areas, buildings, service charges, comparisons, reports and broker lookup.
CRM pipelines configured for the UAE and AED, so each enquiry type follows its own stages.

The result. Owners understand where they stand before they list, and every enquiry lands in the right pipeline with its context attached.

How it works

How the FORRSA platform works

Each visitor states what they need first. The platform then asks only for what that decision requires, and the enquiry arrives in the pipeline built for it.

01
Consolidate the data
Off-plan projects, media and developer information are brought into one catalogue, next to Dubai Land Department market data.
02
Route by intent
Owners and buyers choose exit, takeover, buy or rent. Each journey has its own questions and pages.
03
Assess before listing
The exit assessment shows cash recovery after entered costs, the developer's transfer requirements and buyer payment capacity.
04
Deliver to the right pipeline
Every enquiry type enters its own CRM pipeline, configured for the UAE and AED, with its own stages.
05
Answer the search
Project, community, developer and market pages give buyers and search engines specific, structured answers.