FORRSA
A clearer exit for Dubai off-plan property owners.
Platform, property data pipeline and CRM pipelines for an off-plan exit and takeover service in Dubai.
- Client
- FORRSA
- Sector
- Real estate
- Services
- Product strategy, Website design & development, Property data pipeline, CRM pipelines
The brief
Owners who need to sell an off-plan unit before handover face developer transfer rules, payment plans and uncertain buyer demand. Most portals list the property; few explain the owner's options.
FORRSA needed a platform that explains the exit in real numbers and turns interest into an assessed conversation.
What we delivered
- An exit assessment journey covering cash recovery after entered costs, developer transfer requirements and buyer payment capacity.
- Separate journeys for exits, takeovers, buying and renting, plus new projects, communities, developers and market data.
- A data pipeline that consolidates off-plan projects, media and developer information into one catalogue.
- CRM pipelines configured for the UAE and AED, so each enquiry type follows its own stages.
The result. Owners can understand where they stand before they list, and every enquiry lands in the right pipeline.
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A clearer process starts with a conversation.