Emirates Mars Mission · 2020
Taking the Hope Probe launch to the public.
Creative, video and content marketing for the promotional campaign around the Hope Probe launch.
- Client
- Emirates Mars Mission
- Sector
- Government & public sector
- Services
- Campaign creative, Video production, Content marketing
The brief
As the UAE prepared to launch the Hope Probe, the Emirates Mars Mission wanted people across the region to feel part of the journey, not just watch it.
What we delivered
- Led the promotional campaign for the Hope Probe launch.
- “I’m Going To Mars!”, a video in which the presenter heads to Dubai International Airport to try to board the probe, and asks people what the UAE's journey to Mars means to the region.
- Campaign creative and content for social channels.
The result. A light-hearted way into a national milestone, built to be shared.
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