Wael Works
A craftsman's story that sells bespoke car interiors.
Website, hero video and content for Wael Works, luxury car upholstery specialists in Dubai since 2009.
- Sector
- Automotive
- Services
- Conversion WebsitesSearch & AuthorityBrand & content
- Build scope
- Website & contentA story-led website with video, built around one action: a consultation.
- Years of craft told as a founder story
- 16+
- Services, from custom interiors to tech
- 4
The brief
Wael Works has transformed the interiors of supercars and luxury cars in Dubai since 2009. Its clients pay for craft, so the website had to show the hands and the story behind it.
What we delivered
- A website built around the founder's journey, values and way of working.
- Service content for custom interiors, design, technology integration and personalisation, written for search.
- A hero video of the workshop and finished interiors.
- Schedule a Consultation and WhatsApp routes throughout.
The result. The website sells the craft before the conversation starts, and leads straight to a consultation.
Services used
What this project drew on.
Conversion Websites
Websites and platforms that lead to an enquiry or a booking.
- Website design & development
- WhatsApp consultation route
Search & Authority
Technical SEO, useful content and AI-answer visibility.
- Search-ready service content
Brand & content
Identity, campaigns, video and content that support the system.
- Hero video
- Founder story and copywriting
Need a website that leads to enquiries?
Tell us what you sell and who should receive each enquiry. We’ll suggest a focused first scope.
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A clearer process starts with a conversation.