{"id":722,"date":"2021-08-25T22:49:11","date_gmt":"2021-08-25T18:49:11","guid":{"rendered":"https:\/\/skillphase.com\/?p=722"},"modified":"2021-09-01T21:17:47","modified_gmt":"2021-09-01T17:17:47","slug":"content-marketing","status":"publish","type":"post","link":"https:\/\/skillphase.com\/content-marketing\/","title":{"rendered":"Content Marketing – Why It Is Important?"},"content":{"rendered":"\n
Before we get to the why let\u2019s first define what Content Marketing is.<\/p>\n\n\n\n
According to the Content Marketing Institute, it is a marketing technique used to attract viewers and potential customers by creating and distributing valuable information. If the content is consistent, this drives profit to one\u2019s business as well.<\/p>\n\n\n\n
Businesses can easily sell stuff, but not all of them can really <\/em>sell stuff. Imagine seeing an ad for a unique chair. You\u2019re interested in its shape, but there\u2019s nothing more in the ad that tells you why you should buy it nor why the chair is like that. It failed to give you all the essential details. This is where content marketing comes in.<\/p>\n\n\n\n One of the critical components to delivering good content marketing is how valuable it is. If there is value in what you\u2019re trying to convey to your customers, their expectations will be much more remarkable because of your quality content. This then becomes leverage to your business because people trust your brand.<\/p>\n\n\n\n Quality Content + More Customers = Profit, Happy Business, and Happy You<\/em><\/p>\n\n\n\n <\/em>However, if your content is lacking and empty, building a community will prove to be a challenge because the type of content you put out is not what they intended. To put it simply, it\u2019s a missing value.<\/p>\n\n\n\n If you want quality content for your business, here are a few Content Marketing examples you can do to:<\/p>\n\n\n\n1. Infographics\u00a0<\/h2>\n\n\n\n