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If you’ve ever encountered a random email from a business and thought to yourself, “How on earth did they find my email?” It’s based on an algorithm, but we’re here to tell you that you’re not alone. It’s called Email Marketing, and this article will discuss what it is and why it keeps popping up in your email.

What is Email Marketing?

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Email Marketing is, you guessed it, the process of marketing through email. An electronic letter is sent to a group of people about a specific business in hopes that they would attract people to what they’re selling. While it might be considered spam, you can’t deny that the existence of email marketing has been around for quite some time.

The very first commercial email that was sent to a group of email addresses happened years after 1978. It was sent by Gary Thuerk, a Marketing Manager at Digital Equipment Corp. Although it only reached a handful of people, it was enough to earn him the title of “Father of Spam.”

But email marketing is not all about spam and just promoting here and there.

How does it help my business?

Email Marketing

Email Marketing is one of the most cost-effective ways of promoting your brand. Despite its reputation, this type of marketing is still preferred above other digital marketing campaigns like SEO and Social Media Advertising. Why? It’s because people use email more than any other platform, and the number of email users increases every year. That alone is enough reason as to why it is an essential digital marketing campaign for your business.

Email Marketing is a classic digital marketing strategy that is still proven effective to this day. It helps connect with your audience to promote your brand and increase sales.

Besides, you can also do a lot of things with it.

You get your message across multiple channels, but nothing beats sending brand awareness to a group of email addresses.

To send to the right email addresses, you must have an:

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  1.  Email list – The list should contain addresses that could be potentially interested in the services you offer. Remember, you’re a guest in their inbox. You have to be as polite as possible and tread slowly but surely. To the reader, your email is one among many in their inbox. And because you’re unknown, it’s definitely not in a good way. So make sure you keep it as professional as possible.
  2. Email Service Provider (ESP) – How will you be able to send to that many email addresses? Well, with an ESP, of course. Not only does it help you manage your list of addresses to send, but it also helps design and execute automated email marketing campaigns.
  3. Goals – We put this in this list because, for you to send your business into random inboxes, you’ve got to have a clear goal. If you want to drive sales, boost awareness, generate leads and likes, then email marketing is for you. Depending on your goals, email marketing will be effective if you set your goals in motion.

There are also advantages to email marketing, and some are as follows:

– Permission-based

– More Control

– Direct Audience Access

– Measurable

– Personalization Benefits

Even at the end of this article, you may still think that email marketing is spam. Think all you want, but it is a classic yet still effective way of digital marketing. It generates more leads and captures a potentially interested customer. At the end of the day, it is still essential for your business, and you should consider doing it.

For more information on email marketing, feel free to email or call us for a free consultation. We guarantee you only the best strategy in email marketing through our digital experts.